Wam Bam Bam
After six months of blog ubiquity that saw even Pitchfork sending critical bouquets, Anniemal is finally being given an official release in the UK at the beginning
of March. And after her first full day on the London promo treadmill, Annie still found the time to listen very patiently and answer very sweetly, as I asked her the question about being the Scandi-Kylie for the thousandth time... (An edited version of this chat will appear in a future issue of Uncut.)
I heard you just played your first ever gig in Norway - how did that go?
My very first gig, yes! I actually felt very very nervous when I walked up to the stage… and then I wasn’t nervous at all. Until I started to open my mouth to sing. But after that it was fine… and quite fun!
You used to be in an indie band called Suitcase. Did they ever play live? What were they like?
I guess it was a combination of indie rock and pop – in between those. It was me and my girlfriend, who was playing the synthesiser… and three other guys. And we played one gig, and after that we found out we had to break up. Because the guys wanted to play… trip-hop! And I didn’t want to play that.
Had you always been a pop fan, even when you were playing in an indie group?
I was listening to indie for a long while, but I’ve been listening to so many different things. I’m also really into rock, I’m into hip hop – many, many different things.
You started your own club, ‘Pop til you drop’. What kind of stuff did you play there?
Well, it was me and my girlfriend in Bergen. I guess we were playing electro-pop, some Peaches, some Beach Boys – basically everything that was inspired by pop.
What’s in your dj set these days?
It’s always different. I love stuff by the Clash, Suicide… Wam Bam Bam or whatever they’re called. They do ‘I want candy’ – that’s one of my favourite songs these days…
Bow Wow Wow?
Yeah, yeah that’s the name!! I love that song!
There are a lot of 80s references on Anniemal – Madonna, Shakatak, Tom tom Club – is that stuff you grew up with, or are you just discovering it now?
Tom Tom Club I guess I knew a little bit about when I was a kid, but Shakatak I’d never heard of until I worked with one of the guys from Royksopp. I can’t remember what the original track was called…
‘Easier said than done’?
Yes! We only sampled the beginning of the track. The rest of the track is quite cheesy – there's this awful piano…
I think you sampled the right bit. What is it that you
like about 80s music?
I don’t know. I guess the 80s was – there was a lot happening. There’s a very big difference between the 70s and the 80s: production changed very much, very suddenly. People were experimenting with electronic music, quite extremely. Even people like Duran Duran! I think that kind of extremism disappeared some time in the 90s. People got a little bit…
Tasteful?
Boring!!
Would Anniemal have been a very different record
if it’d been made in 1999 after ‘The Greatest Hit’?
Well, ‘Greatest Hit’ was produced by Tore, who died, as you probably know. We were supposed to produce an album... It probably would have sounded very different. It’s hard to tell with these things… But I don’t think ‘Greatest Hit’ sounds very much different from the rest of the album? I don’t think it’s dated too badly.
How was working with Richard X?
It was really exciting! I discovered him quite early on, when I was djing and he was doing the Girls on Top stuff, and I thought it was absolutely amazing. I think he’s a genius, he really has his own sound. You can immediately hear it’s produced by Richard X…
Do you think he approaches working with you differently to working with Rachel Stevens?
That’s hard to say! I’ve never really thought about that… I know he had been a big fan of ‘The Greatest Hit’, and he’d been following my career since the early days. I hope he was more of a fan of that than he was of the early Rachel Stevens stuff! Wasn’t she in Steps 5?
A lot of people thought ‘Chewing gum’ could be a huge hit, and were disappointed it didn’t get more airplay. Do you think it’s harder for Scandinavian acts to break through in the UK?
I think it must be. And also I’m a very new artist… So it’s probably much more difficult coming as a Norwegian artist to England. But I hope that maybe that the next single will… climb a bit higher. But I don’t really think about those things too much.
The album seemed to be tentatively released and then withdrawn again…
I think they were afraid of the Xmas rush, you know, afraid that it would just drown in the Elton Johns and compilations – all the Xmas stuff. And apparently it’s supposed to be easier to release new things in the spring.
How do you feel about people calling you the Norwegian Kylie?
For me it’s quite strange. People always tend to compare you to people, cos it’s easy to have some kind of reference. I’ve also been compared a lot to St Etienne…
…who tried to sound Scandinavian themselves – when they worked with the Cardigans producer on Good Humor…
… which is a good album, I think! Very good. But I don’t really think about those things too much. People are always going to say that this sounds like that and so on. But actually I think some of the later Kylie stuff is quite good! But I certainly don’t feel offended to be compared to her!
What is it about Bergen that has produced Kings of Convenience, Royksopp and now you…
I get that question a lot, and it’s hard to answer. First of all, Bergen is not the capital, so it doesn’t really have that big record company on your back all the time. You don’t really feel the pressure so directly as you do in London…
It’s more like Manchester?
Maybe! I’ve never been to Manchester. Hopefully I’ll be going later this week… And I guess in Bergen, there’s not so much happening, either. So it’s easy to relax. And people also help each other a lot, everyone is very friendly.
Are you planning any shows in the UK?
Yes, I will be going on a short English tour. I’m sure you’ll hear about it soon enough!
Well, good luck!
Thank you very much. It was nice talking to you!

